1. Home
  2. Companies
  3. Amazon
Amazon

Amazon status: access issues and outage reports

Problems detected

Users are reporting problems related to: website down, errors and sign in.

Full Outage Map

Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. Originally a book seller but has expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices.

Problems in the last 24 hours

The graph below depicts the number of Amazon reports received over the last 24 hours by time of day. When the number of reports exceeds the baseline, represented by the red line, an outage is determined.

August 19: Problems at Amazon

Amazon is having issues since 03:00 PM AEST. Are you also affected? Leave a message in the comments section!

Most Reported Problems

The following are the most recent problems reported by Amazon users through our website.

  • 45% Website Down (45%)
  • 31% Errors (31%)
  • 24% Sign in (24%)

Live Outage Map

The most recent Amazon outage reports came from the following cities:

CityProblem TypeReport Time
London Sign in 19 hours ago
La Coucourde Website Down 21 hours ago
Berlin Sign in 23 hours ago
Paris Errors 1 day ago
Lügde Sign in 2 days ago
Paris Website Down 2 days ago
Full Outage Map

Community Discussion

Tips? Frustrations? Share them here. Useful comments include a description of the problem, city and postal code.

Beware of "support numbers" or "recovery" accounts that might be posted below. Make sure to report and downvote those comments. Avoid posting your personal information.

Amazon Issues Reports

Latest outage, problems and issue reports in social media:

  • shellMithra
    shellMithra (@shellMithra) reported

    @MarioNawfal If you have a problem with Flock, stop using Microsoft, Amazon, Google, and Apple. These are way worse than Flock

  • Shashnkarora
    Adv. Shashnk Arora (@Shashnkarora) reported

    @AmazonHelp I believe my concern has been misunderstood. My complaint is not regarding Amazon Music or any other Prime benefit. Amazon Music is already part of the Prime ecosystem, and offering me a three-month Music subscription does not address the issue I raised. I raised a serious

  • FloridaDOGEx
    DOGE (@FloridaDOGEx) reported

    Hey @amazon you might be some of the dumbest people on the Internet at this point… You can’t take away live chat support your website has errors because you hire crappy programmers and anytime you go to click to talk to somebody it sends you back to the beginning. It’s 2026 and you all don’t even understand how to create and maintain a website? No wonder you can’t figure out EV’s. #amazon

  • ComhawksHawksby
    frederick hawksby (@ComhawksHawksby) reported

    @robert_legge Come on, that's common sense, but common sense isn't Labour's forte now, is it? I remember the days when people were outraged by the deforestation of the AMAZON and took to the streets, but now they talk about cows being the problem. What lunacy will they come up with next? We are living too long, we are eating too much, exercising too much; the list is vast. But we have lost the ability to think and use common sense

  • SrikanthVN1
    Srikanth (@SrikanthVN1) reported

    @AmazonHelp Do you lack basic understanding of English language? I have waited for 24 hours for 4-5 times now and issue hasn’t gone anywhere. Instead of trying to understand my issue you are giving template answers! Pathetic !

  • forgottenwildc
    kungfuflu (@forgottenwildc) reported

    This Christmas, Santa May Ask ChatGPT First For years, online sellers have obsessed over the same questions: How do I rank higher on eBay? How do I get onto the first page of Google? Should I buy Facebook ads? Is my title good enough for Amazon? This Christmas, there may be another question worth adding to the list: What happens when the customer asks ChatGPT what to buy? That isn't some distant prediction anymore. OpenAI is rapidly expanding advertising inside ChatGPT while simultaneously building a much larger product-discovery system around shopping.[1][2] And the timing couldn't be much more interesting. We are heading directly into the 2026 Christmas shopping season. For small online sellers, this could be the first holiday season when AI begins moving from a novelty people experiment with to a genuine shopping gateway. CHRISTMAS SHOPPING HAS ALWAYS BEEN A SEARCH PROBLEM Think about how people actually shop for Christmas presents. They frequently don't know exactly what they want. They know something like: I need a Christmas present for my 12-year-old nephew who likes trains and history, and I want to spend less than $40. Traditional search doesn't handle that particularly elegantly. You search. You change the search. You open six tabs. You read a couple of terrible "Top 10 Gifts" articles written mostly to collect affiliate commissions. You go back to Google. You eventually end up on Amazon, eBay, Etsy, Walmart or somewhere else. ChatGPT potentially collapses much of that process into a conversation. A customer can say: "My husband collects railroad memorabilia, particularly Pennsylvania Railroad items from the 1930s through the 1960s. Find me something unusual for Christmas under $75." That's not really a search query. That's a customer describing what he wants to a salesperson. And that's precisely why conversational AI could become extraordinarily important to sellers. OpenAI says hundreds of millions of people already use ChatGPT to find, understand and compare products.[3] Now the commerce infrastructure is being built around that behavior. AND HERE COME THE ADS OpenAI began testing advertisements in ChatGPT earlier this year for users on its Free and Go plans.[4] Since then, the program has expanded substantially. Businesses can now purchase advertising through major agency and technology partners, and OpenAI has begun rolling out a self-service Ads Manager designed to allow businesses—including small and medium-sized businesses—to create their own campaigns.[1] That is a much bigger development than it first sounds. Self-service advertising is what transformed Google and Facebook advertising from something primarily purchased by large companies into something the neighborhood furniture store, eBay seller, Shopify merchant or guy selling Christmas ornaments out of his basement could potentially use. OpenAI is also introducing cost-per-click advertising. Meaning advertisers can increasingly pay when someone actually clicks rather than simply paying because an advertisement appeared.[1] Sound familiar? We're watching some of the basic machinery of a new advertising ecosystem being assembled in real time. BUT CHATGPT ADS HAVE ONE VERY IMPORTANT DIFFERENCE Google traditionally starts with keywords. ChatGPT starts with a conversation. That distinction could become enormous. Imagine somebody saying: "I need an inexpensive gift for my dad. He's 70, loves old tractors, hates electronics and already owns everything." That conversation contains substantially more information about purchasing intent than somebody typing: gift for dad into Google. OpenAI explicitly describes its advertising opportunity around these moments when users are exploring choices, comparing products and deciding what to do next.[5] That's the important part for retailers. The advertisement isn't necessarily trying to interrupt someone while they're watching a cat video. It can appear while the person is actively saying: Help me decide what to buy. That's about as high-intent as advertising gets. CHRISTMAS COULD ACCELERATE THIS FAST Holiday shopping is almost the perfect application for AI shopping assistants. People have: Budgets. Deadlines. Recipient ages. Hobbies. Sizes. Favorite colors. Collections. Shipping constraints. People they don't understand particularly well but are nevertheless obligated to buy presents for. In other words, millions of complicated shopping problems. And complicated shopping problems are exactly where conversational AI becomes useful. OpenAI has already developed a dedicated Shopping Research experience designed to help people compare products, weigh tradeoffs and narrow purchases through conversation.[3] The company previously made expanded Shopping Research usage available specifically during the holiday period. That tells you something about where OpenAI thinks this product fits. Christmas isn't a side use case. It may eventually become one of the biggest demonstrations of what AI-assisted shopping can do. THIS MATTERS EVEN IF YOU NEVER BUY AN AD Here's where things get especially interesting for small sellers. Advertising is only half of the story. OpenAI is simultaneously creating an organic product-discovery system. These are two different things. ChatGPT's normal shopping results are not supposed to be determined by advertisers. OpenAI says product recommendations are selected independently based on relevance and other product information, while advertisements are clearly separated from those results.[6] That means sellers potentially have two different paths into the customer's shopping conversation. Paid advertising. And organic product discovery. That should sound very familiar to anyone who remembers the early days of Google. AND SHOPIFY AND ETSY SELLERS ALREADY HAVE A HEAD START This is where the story becomes immediately relevant rather than theoretical. OpenAI says Shopify product data is already integrated into ChatGPT through Shopify Catalog.[2] Its merchant documentation says Shopify and Etsy catalogs are already integrated, meaning individual sellers on those platforms don't have to separately apply merely to get their catalogs into the underlying product ecosystem.[7] That does not mean every product will suddenly appear whenever somebody asks ChatGPT for something remotely related. Far from it. Relevance still matters. Product information still matters. Price matters. Availability matters. Images matter. Reviews can matter. And the quality of the product data itself matters. But the plumbing is increasingly there. That's a huge difference from saying: "Maybe someday ChatGPT will become a shopping engine." We're beyond that stage. YOUR PRODUCT DATA MAY BECOME YOUR NEW SEO This is one of the biggest lessons sellers should take into Christmas 2026. For twenty years, merchants optimized webpages for search engines. Keywords. Titles. Descriptions. Categories. Structured data. Links. Now we're beginning to optimize products for AI understanding. OpenAI specifically tells merchants that richer product feeds can improve how completely and accurately products appear when users are comparing options.[7] That means sloppy listings could become even more expensive. Imagine two sellers carrying essentially the same item. Seller A has: One mediocre photograph. A vague title. No dimensions. No detailed description. Missing attributes. Questionable inventory information. Seller B has: Clear photographs. Accurate dimensions. Brand. Model. Material. Condition. Color. Intended use. Current price. Accurate inventory. Detailed descriptive information. Which product is easier for an AI to confidently recommend when somebody asks a complicated question? Probably not difficult to guess. Good listing data is becoming machine-readable salesmanship. THE WEIRD STUFF MAY ACTUALLY BENEFIT This may become especially interesting for Etsy sellers, eBay sellers, antique dealers and specialty merchants. Amazon is fantastic when the customer knows exactly what commodity product they need. But AI shopping becomes particularly valuable when the customer doesn't know exactly what product exists. Consider: Vintage advertising. Railroad memorabilia. Obscure replacement parts. Collectibles. Unusual clothing. Rare books. Decorations. Antiques. Oddball Christmas gifts. Those products have historically been difficult to discover because customers don't necessarily know the correct words to search. AI can potentially bridge that gap. A customer doesn't need to know that something is called a 1950s embossed tin lithograph advertising sign. He can simply say: "Find me something authentic from an old American gas station that would look good in my father's garage." Now the AI translates the customer's idea into the marketplace's vocabulary. That could be enormously powerful for the long tail of ecommerce. THIS IS WHY EBAY SHOULD BE PAYING VERY CLOSE ATTENTION Few companies possess a stranger catalog than eBay. That's normally one of eBay's weaknesses. Cataloging 300 nearly identical USB cables is easy. Cataloging a 1947 railroad timetable, a discontinued automotive switch and somebody's grandmother's ceramic Christmas tree is considerably harder. But AI changes the equation. The stranger the inventory becomes, the more valuable natural-language understanding potentially becomes. And that could make marketplaces containing enormous amounts of unique inventory more useful rather than less useful. The question becomes whether those marketplaces can expose enough structured information for AI systems to properly understand what sellers actually have. This Christmas may give us some of the first meaningful clues. THERE'S ANOTHER BIG CHANGE: THE CUSTOMER MAY STILL COME TO YOUR STORE OpenAI has also adjusted its commerce strategy in an important way. Rather than trying to force every transaction to happen inside ChatGPT, OpenAI says it is prioritizing product discovery while allowing merchants to retain their own checkout experiences.[7] That's important for retailers. The merchant can potentially receive the customer rather than surrendering the entire customer relationship to the AI platform. Reuters recently reported that retailers are actively trying to capture growing AI-shopping traffic while keeping transactions and customer relationships on their own websites.[8] And there is early evidence that AI-referred shoppers can be unusually valuable. Reuters cited Adobe Analytics research indicating revenue per visit from generative-AI referrals was 41% higher than traditional channels.[8] That's still an emerging channel and shouldn't be treated as a guarantee of future performance. But it's enough to make retailers pay attention. CHRISTMAS 2026 PROBABLY WON'T KILL GOOGLE Before everyone rewrites their entire advertising budget tomorrow morning: No, ChatGPT is probably not replacing Google, Amazon, eBay or Facebook this Christmas. Consumer habits don't change that quickly. But that's not really the interesting question. The interesting question is whether a measurable percentage of Christmas-product discovery moves into AI conversations this year. Because once that happens, sellers have another acquisition channel. And new acquisition channels can start surprisingly small. Google Shopping once looked small. Facebook advertising once looked experimental. Mobile commerce once looked optional. Sellers who remember those transitions know how this usually works. First people laugh. Then a few merchants experiment. Then somebody figures out how to make money. Then everyone suddenly becomes an expert. WHAT SMALL SELLERS SHOULD DO BEFORE BLACK FRIDAY Nobody needs to panic. But online sellers should probably begin thinking about AI visibility before holiday buying really accelerates. Make your product titles descriptive rather than cute. Fill in useful attributes. Use clear photographs. Describe who the item is for. Explain unusual features. Keep pricing and inventory accurate. Make shipping information understandable. Think about how a human being would describe the product they want rather than merely which keyword they might type. And if OpenAI's self-service advertising becomes broadly accessible to smaller merchants, watch the economics carefully. Don't buy advertising merely because it says "AI" on the box. Test it. Measure clicks. Measure conversion. Measure average order value. Measure customer-acquisition cost. The winners will probably be the merchants who treat this as another channel rather than another religion. CHRISTMAS SHOPPING MAY BE BECOMING A CONVERSATION The biggest change isn't really advertising. It's the interface. For thirty years, online shopping has largely required customers to learn how computers want them to search. Use the right keywords. Choose the correct category. Select the filters. Try another query. AI reverses that relationship. The customer simply explains what he wants. The computer figures out the shopping. That's why ChatGPT advertising matters. Not because OpenAI invented another place to stick a banner advertisement. We've had quite enough of those. It matters because the advertisement and the product can appear inside a conversation where the customer has already explained: Who they're buying for. What that person likes. How much they're willing to spend. When they need it. And what kind of product they're trying to find. We have never really had an advertising medium quite like that before. So somewhere between Black Friday and Christmas Eve this year, a customer may sit down at his computer and type: "I have absolutely no idea what to buy my wife for Christmas. Help." And ChatGPT may increasingly answer that question with actual products. For online sellers, that's not just an interesting AI feature. That's a new storefront. And Christmas 2026 may be the season when we begin finding out how valuable the address is. Footnotes [1] OpenAI, New ways to buy ChatGPT ads, May 5, 2026. OpenAI announced beta self-service Ads Manager access, additional advertising partners, CPC bidding, conversion measurement and broader availability intended to include businesses ranging from SMBs to global brands. [2] OpenAI, Powering Product Discovery in ChatGPT, March 24, 2026. OpenAI expanded shopping through the Agentic Commerce Protocol and said Shopify product data is integrated through Shopify Catalog, alongside integrations from major retailers. [3] OpenAI, Introducing shopping research in ChatGPT. OpenAI says hundreds of millions of people use ChatGPT to research and compare products and describes Shopping Research as a conversational system designed for more complicated purchase decisions. [4] OpenAI, Our approach to advertising and expanding access to ChatGPT, January 16, 2026, and OpenAI Help Center, Ads in ChatGPT. OpenAI began U.S. advertising tests on February 9 for Free and Go users; paid Plus, Pro and Business users do not see those ads. [5] OpenAI Ads, Advertise in ChatGPT. OpenAI describes ChatGPT advertising as reaching customers while they are exploring alternatives, comparing products and making decisions inside conversations. [6] OpenAI Help Center, Shopping with ChatGPT Search. OpenAI states that ordinary shopping product results are selected independently and are not advertisements; advertisements are displayed separately from ChatGPT's answers and shopping recommendations. [7] OpenAI, Power product discovery in ChatGPT. OpenAI says richer merchant feeds can improve product coverage and accuracy, Shopify and Etsy catalogs are already integrated, and OpenAI is emphasizing merchant-owned checkout rather than requiring purchases to occur within ChatGPT. [8] Reuters, Retailers tap AI shopping traffic but fight to keep customer data, August 7, 2026. Reuters reports retailers are increasingly optimizing for ChatGPT and Gemini referrals while seeking to retain checkout and customer relationships; the report cites Adobe Analytics data showing substantially higher revenue per visit from generative-AI referrals than traditional channels.

  • backshotmatt
    bee ◡̈ (@backshotmatt) reported

    @madisonmmain i’m gonna burn down the amazon hq

  • Omen_of_X
    Bag-a-Chat! (@Omen_of_X) reported

    Amazon warehouse staff be ******* on down on the job. Especially when they do a double

  • GaneshKshi37600
    Ganesh Kshirsagar (@GaneshKshi37600) reported

    @AmazonHelp I'm against Over all teams Top to Bottom Executive to Senior Team yea Spl. Team not solved my issue. Any subjects yea reason. Only ignore me.

  • X_Fact_Checker
    X_Fact_Checker (@X_Fact_Checker) reported

    @TexasTSLA @robotaxi Seems like the cars were able to go around no issue. But they got held up for other issues a head anyways. And Amazon does this type of stuff for a living. Why so mad? You should seek therapy if you’re mad a business vehicle pulling against the curb and turning on flashers.

  • aporia_apoha
    rothkochapel (@aporia_apoha) reported

    @A_E_P_1979 Having trouble purchasing it on amazon. Did anyone buy it without a hitch?

  • jessytempel
    Jessica G Meyer (@jessytempel) reported

    @Gamalloooo Sounds interesting but the link is broken... and I couldn't find it on Amazon.

  • todd_tman62
    Tman62 (@todd_tman62) reported

    @AmazonHelp @amazon How about doing your job, I post that info for someone to take the Initiative to resolve this issue and deliver my damn package like you guys told me you would do. Now do your ******* job.

  • alfadelta0108
    🄲🄾🄻🄾🄽🄴🄻 🄱🄾🄶🄴🅈 (@alfadelta0108) reported

    @amazonIN I wish to express my gratitude and appreciation to the Amazon team for promptly and efficiently resolving my issue. I had purchased Drolls adult wet dog food but instead received a different local brand meant for puppies. I received a refund within an hour, credited to my wallet. Order No 405-7632386-3006735 . Kudos to the team Amazon

  • AmazonHelp
    Amazon Help (@AmazonHelp) reported

    @AsselAsselk838 Hi, we're sorry to hear about the issue with your account. To confirm, what Amazon website is your account on; (.com, .uk, .de, etc.)? Have you received an email from the Account Specialists? Please check the spam/junk folders of your emails as well. -John

  • BiswafoolWakeup
    wakeup (@BiswafoolWakeup) reported

    @AmazonHelp The link not working #407-6266225-3265907 this is the order number the delivery guy misbehaved and if this not looked into I will take this matter to consumer court

  • bsmoviespodcast
    BS Movies (@bsmoviespodcast) reported

    @amazon didn’t deliver my order on Sunday. They told me to wait 24 hours and call back. I waited 48 hours. Now they tell me to wait until next Sunday so they can investigate a delivery they didn’t fulfill. I just want to feed my cats. What is your problem Amazon???

  • coolafia
    AFIA ZIA (@coolafia) reported

    Urgent Amazon delivery issue 🚨 My order shows “Delivered – handed over to a resident,” but my flat was locked &no one was home. I returned to find no parcel. I’ve raised a complaint, but need this resolved urgently as the order is required immediately. @amazonIN Please help!

  • JoSassyItalian
    SassyItalian (@JoSassyItalian) reported

    @USLaborIG @StephenM @POTUS how does this help Americans? Anyone who was fired from amazon and thier families still shopping amazon is the problem

  • Nekozumi_
    Kumaresh M (@Nekozumi_) reported

    @MahiMishra98 Literally just now I'm calling amazon regarding the same reason. Nonstop orders getting cancelled and they keep telling reasons. And customer care cancels the call unable to resolve the issue.

  • PitchForkArmy1
    He Drinks Coffee (@PitchForkArmy1) reported

    @Ryanmatta @j_fishback No DATA centers will help florida like No Amazon for AOC. It is stupid and only serves Chinese interests -it is their talking point for stupid Americans who do not look into this issue. I pray Florida become the global capital of DATA centers!

  • Pratyanshu13
    Ranjan Pratyanshu (@Pratyanshu13) reported

    @AmazonHelp Why you are wasting your goodwill why should I wait for your mistake none of your executive are cable to understand and solve my issue it's fraud for showing something and sending something.

  • MikeOG22
    OGmik€ 🎬🍿 (@MikeOG22) reported

    @goodlife2579 Wonder woman. How she was very little yet ready too tak3 down a full nation all by her self in the Amazon

  • polsia
    Polsia (@polsia) reported

    Small brands on Shopee, TikTok Shop and Amazon don't have one ops problem — they have three. Built Vigilpost: one always-on agent syncing stock, repricing inside platform rules, tuning bids, replying in brand voice. Humans only where judgement runs out.

  • bank_of_theses
    Bank of Theses (@bank_of_theses) reported

    8/5 So now we write by the grace of God. I call on Him & Her to bring forth the light of inspiration so that all who hear may also be led to the Lord of Grace Almighty. The dream of OCR may finally be here. And none is so glad as me. A transcription agent—someone you just upload your whole notebook to—and they transcribe it according to your instructions. That could be another very useful app that I could use for my old India notebooks and for the Religion of the Elves. I do not know what there is to write, or what there is to see. I'm just glad being home and having my things and not worrying anymore—that's the nicest. Not having to worry anymore. Oh my friend how I race for the days while the wicked wind to the east blows like the breeze. Soft and gentle and summery sweet. Sing for me my gentle, sing for me, my dear. Sing for me the days of yesteryear. What do I remember from the past? If I peer deep, deep into the uncanny follies, the places I want to go—now that I am committed to this, the life I have wanted for me. Now I am here and what do you claim? That you do not know me?? Hah! What melody, I say! What terrible disease. Sing for me cherubs. Sing for me botanical creatures. The past, the past. I must go back to the past. Step foot again in that current, in those streams and tides that bore me here. And what I remember, what I want to remember, is the vitality of the times. How crystal clear in my imagination, how difficult to gestate when I sit down to write. #todo The people now are not the same as the people then. Reminder: set underlines as italics. Sing now for the women. Sing now for the tears. Sing, sing, sing. Back to the past. All the moments, all the years lead to this one, pregnant with serious intent. Action bubbles in my mind but the deeper meaning—which I always used to know—escapes me. Was the meaning there this whole time? Or was it not? Where did it go? And why do I cry? HANDWRITE Separate instructions for the title (if you want AI to set the title, that is). You can give it an example, and you can put it after some other text/placeholders, like the created date, etc. Building this for myself—and only coincidentally for others—is great. I'm very happy with that decision. HANDWRITE So hard to finish these pages this morning when all I want to do is work on my app. Later I can even add voice notes, automatically transcribe them too and put those notes somewhere. That would be quite cool. Oh 20 minutes... enough. 8/6 Days go by so slow. One at a time, two at a go. When you are working hard. Winter taught white people to work hard. Value for hard work, for constant action and motion, comes from the winters and a life of preparation and hardship it imposes. Though by that logic Afghans should be hard working too. The days start early for Mrs. Ragni madam. He at once and gone at twice. There was a day once when all that blew up but we do not live in those days now down. No sir we do not. I'll ask them to send a recording of one of Remy's stories. I think the e-ink tablets like Supernote or Remarkable have better screens for writing. This still requires a backlight, which isn't bad but you never know, I feel like it still causes eye strain if only a little. I think what I want is a folding writing table, that can help with my posture as I write. I'll order that from Amazon as soon as I'm done. #todo #Amazon Riddle me this and riddle me that. The barrow of box them all, is to question the stacks forever and all. Meaty notes get transcribed a certain way and put somewhere. Unique transcription instructions for how to handle indents, etc. Then I can just look at what's important, instead of looking at everything. Try Goodnotes & Notability too.…

  • polsia
    Polsia (@polsia) reported

    DTC brands still review margins on Monday while Meta, Amazon, and competitor pricing moved all weekend. Built Marginwake to fix that — an AI agent that watches ad spend, pricing, and inventory 24/7, and posts a weekly margin-delta report to the team. Live soon.

  • urbanmyths
    Movies, politics, life. (@urbanmyths) reported

    @TripleNetTyler Nonsense, the decline in this area started in the 2010s and was due to many factors. Homelessness is a symptom of the decline, not the cause. Retailers started hurting over a decade ago due to the rise of Amazon and e-commerce, big retail chainstores in the area led to higher rents which never came down and COVID finished the job by reducing foot traffic.

  • WickedJ8
    Joe (@WickedJ8) reported

    @N_Penn10 @amazon I see people on here talking about their delivery is hella slow. Like how? My **** was delayed 5 hours.. im at work so ok lol

  • hridaykadam
    Hriday Kadam (@hridaykadam) reported

    An old Jeff Bezos interview explained something about business failure I can’t unsee There is a Harvard study on what predicts long-term business success. The finding is counterintuitive: it's not intelligence, work ethic, or even capital. It's time horizon...specifically, how far into the future a decision-maker can hold their thinking when they're under pressure. Founders who build durable businesses think in years and live in weeks. Founders who plateau think in weeks and get buried in days. Bezos talked about this directly. The decisions that compounded most at Amazon, AWS, Prime, the logistics network, all of them required ignoring short-term costs to build something that would only make sense at a 7-10 year horizon. And they got criticized heavily in the short term for all of it. The version of this for a $1M-$5M founder isn't as dramatic, but the pattern is the same. You're making hiring decisions based on who you need right now instead of who you'll need in 18 months. You're building processes for your current size instead of your next size. You're saying yes to revenue opportunities that fit today instead of asking whether they fit where you're going. And the result is a business that's always slightly behind itself, perpetually catching up, constantly solving problems that a decision made 12 months ago could have prevented. The trap is that short-term thinking feels responsible. you're being practical. Dealing with what's in front of you. Staying close to the ground. And it is practical, right up until the decisions you didn't make become the constraints you're managing instead. One thing that helps: once a month, block an hour and ask one question. If this business is 3x the current size in 3 years, what breaks first? That answer is usually where your long-term thinking should be spending its time right now. That’s it guys but I'd love to know if you think there’s anything more critical for long term business success?

  • LovleeGD
    Lovlee Gifts & Designs (@LovleeGD) reported

    @AmazonHelp One hour? Sorry but I don’t sit on X all day waiting for responses. I’ve made numerous complaints regarding the issue’s regarding deliveries in condo units in Southington CT. I keep being promised it’ll never happen again but next day same thing.